Skoda partners with Inshorts to steer digital advertising for its new stylish Skoda Octavia

7th July 2021, National: Skoda, a luxury vehicle manufacturer, worked with Inshorts to increase its digital campaign outreach in order to market its brand-new Octavia. Inshorts, India’s most popular English news app launched a responsive mobile design that was both immersive and personalised based on the user’s preferences. The majority of the essential consumer topics were covered in a dynamic nine-page digital ad magazine.

When viewers select the colour of their ideal car, the digital commercial turns into a gamified experience for them. With the sculpted Sedan guiding people through the informative cards, the screen becomes interactive and vibrant. Each card describes the vehicle’s stylish characteristics, such as the Bohemian glass, 4-cylinder TSI engine, Virtual Cockpit, airbag safety, and more.

“Every element of the new Skoda Octavia is a mix of both, traditional yet modern,” Piyush Thakur, National Sales Head at Inshorts, said of the campaign. Inshorts created an advertisement that complemented the Sedan’s bold look. The focus remained on engaging our audience with an interactive style of advertising that guides them through the main components step by step. We thank Skoda for trusting our platform to help their messaging reach the appropriate audiences.”

The team at Inshorts used cutting-edge technology to add a lazy loading function that allowed mobile devices to load films on demand. The ads were built as responsive mobile designs, allowing them to run on a variety of devices of various sizes. A HTTP Live streaming feature was included to use a lower-quality video and therefore save bandwidth. Mr. Tarun Jha, Head of Marketing, koda Auto India, spoke about the campaign on behalf of Skoda, saying, “The koda Octavia delivers state-of-the-art design, comfort, and safety.” We wanted to magnify this message and make it more engaging and non-intrusive for our target audience. As a result, we looked for a reliable platform to assist us engage with our target audience, and Inshorts was one of them.

Inshorts has built a position for itself in the digital advertising space with thumb-stopping ad formats like Motion Story, Digital Magazine, Video Story, and gesture controlled commercials, thanks to solid user behaviour insights mixed with creativity and adtech innovation. Inshorts now serves over 500+ prominent companies, including Samsung, GSK, Dell, Volkswagen, and Amazon Prime Video.

Inshorts Information

With over 10 million users, Inshorts is India’s highest-rated and most popular English news app. The app curates the most important news articles of the day in just 60 words, across categories such as national, world, politics, business, sports, technology, and entertainment, with a link to read the stories in depth if they are interested. Inshorts are still the most popular shorts in India.

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