As the pandemic fuels sales, Apple, Google, and Microsoft post record quarterly earnings

Apple, Microsoft, and Alphabet – Google’s parent firm – all posted quarterly earnings that exceeded analyst projections.

Consumers bought expensive versions of Apple’s 5G iPhones and joined up for the company’s subscription services, resulting in a profit for Apple. Total revenue of $81.43 billion above analyst projections of $73.30 billion, according to IBES data from Refinitiv. This was boosted by better-than-expected iPhone sales. According to Refinitiv, earnings were $1.30 per share, exceeding expectations of $1.01 per share.

Apple’s largest sales growth came from China, where buyers are buying accessories like the Apple Watch to combine with their iPhones, according to Chief Executive Tim Cook. In the fiscal third quarter, which concluded on June 26, sales in China increased by 58 percent to $14.76 billion.Apple’s largest sales growth came from China, where buyers are buying accessories like the Apple Watch to combine with their iPhones, according to Chief Executive Tim Cook.  In the fiscal third quarter, which concluded on June 26, sales in China increased by 58 percent to $14.76 billion.

Meanwhile, Alphabet Inc, the parent company of Google, announced record quarterly sales and profit, boosted by an increase in advertising expenditure as more people shop online, beating analyst projections on both metrics. Alphabet’s stock jumped 5% in extended session. Due to the epidemic, consumers are increasingly purchasing online, prompting businesses to rely on data acquired from customers’ orders and online activities to launch new items and better understand their market. Google advertising revenue increased nearly 70% to $50.44 billion, according to Alphabet.

Advertisers continued to utilise the company’s streaming video platform YouTube to reach viewers at home during the coronavirus pandemic, resulting in an 83.7 percent increase in ad revenue to $7 billion in the most recent quarter. According to IBES data from Refinitiv, total income of the internet’s largest supplier of search and video advertisements increased 61.6 percent to $61.88 billion, considerably above Wall Street projections of $56.16 billion. The quarter’s net income was $18.5 billion, breaking the previous high of $17.9 billion set in the first quarter.

Personal computing revenue increased 9% to $14.1 billion, including Windows software and Xbox game systems. However, income from Xbox content and services fell, indicating that the pandemic-fueled gaming boom is starting to fade, according to Paolo High efficiency, an analyst at PP Foresight. To effectively compete with rivals, the corporation needs to increase its footprint at home, he noted.

Microsoft has not been spared as carmakers and smartphone manufacturers battle with an unprecedented chip shortage. On a conference call with analysts, Microsoft Chief Financial Officer Amy Hood noted, “OEM sales decreased 3%, and Surface revenue declined 20%.””Both were impacted by the considerable supply restrictions identified earlier in a strong demand environment,” she continued.

According to Ives, the chip shortage may be contributing to Microsoft’s drop in Xbox content and services income, since limited hardware sales result in a lower performance in services. “If there’s any component of Microsoft that’s behind, it’s the consumer piece,” he explained. “I believe it is still a work in progress.” LinkedIn, a professional social network owned by Microsoft, is expected to develop rapidly.

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