- Indian D2C startup Green Soul Ergonomics has raised Rs 1.5 Cr from Velocity. In, India’s largest revenue-based financier.
- Green Soul plans to accelerate its growth by using these funds to finance its inventory and Marketing spends.
- Velocity leverages online data to offer non-dilutive, collateral-free growth capital within a week.
Thane-based direct-to-consumer (D2C) startup Green Soul Ergonomics on Thursday said it raised Rs 1.5 crore from Velocity.in. This marks Green Soul Ergonomics’ first round of external financing.
Green Soul manufactures ergonomic seating products that are comfortable, durable, and designed to help people achieve the best posture. According to a study, nearly 80 percent of Indians experience back pain at some point in their lives. The pandemic and the sedentary lifestyle that has followed as a result of work from home have collectively further aggravated problems resulting from bad posture. These issues harm mental health and consequently affect productivity.
Ravi Khushwani, Founder & CEO of Green Soul, identified a gap in the Indian ergonomic furniture industry as there were no trusted brands for consumers. His personal experience with long working hours and posture-related problems further fuelled his determination to build for this niche. Vital tohave a seating setup that is comfortable and conducive to productivity. Regular office chairs do not provide adequate comfort and are not tailored to the unique shape and size of each person. Our ergonomic chairs solve this problem.
The bootstrapped venture is now gearing up for its next leg of growth with financing from Velocity. “In the beginning, it was difficult to sell our DIY furniture online since it is a tangible product. But positive customer reviews and word-of-mouth helped us get more customers on board. As people startedworking from home, they realized the need for a comfortable seating setup. With this round offinancing, we aim to build more inventories to cater to demand from people who are building their work.
Green Soul works with the most progressive manufacturers to bring a unique selection of world-class seating products. Launched in 2016 by Ravi Khushwani, Green Soul was introduced with a mission to promote healthy sitting through its range of ergonomically designed furniture. The company provides furniture with great designs that are comfortable, supportive, and durable and achieves the best posture for the user. With a 75+ member team the company today handles over 1,000 shipments daily from their tech-equipped office-cum-warehouse in Mumbai.
